Think pink.That’s the message Sico is sending to Canadians this fall with the announcement that it will donate a portion of sales of its disappearing-pink Flat for Ceilings paint to support lifesaving breast cancer research.
Starting September 1, 2009, Sico will donate $1.25 to
the Canadian Cancer Society for each gallon of Flat for
Ceilings with pink dye paint sold nationally. The
campaign, called Changing Lives, One Coat at a Time, aims to sell a total of 40,000 cans, resulting in a
$50,000 donation in support of breast cancer research.
