This theme implies a shift in consumer mindsets.
No longer as plagued with mass media ideals of perfection, these consumers are pausing to take a breath, discover the absolute beauty in imperfection, and continue at their own pace.
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![Slow down and connect with nature](/cms/getmedia/8899f123-f1a0-4570-bf6b-dafc2e2beb0f/paint-colours-ok.jpg?width=500&height=500&ext=.jpg)
Slow down and connect with nature
The palette offers a nature-inspired range of hues, these hues help us pause and refresh. The muted brights are happy and more relaxed, while the dark hues add balance and a sense of being grounded.
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![Casual and easy on the eyes](/cms/getmedia/6d41d2e3-0187-4061-aa2a-a4ae0c40ac72/Layer-4.jpg?width=500&height=500&ext=.jpg)
Casual and easy on the eyes
This theme focuses on ease. While it is clean and contemporary, this theme has roots in the casual, laid-back spirit of 70s hippie lifestyles. Simple silhouettes and forms dominate, an earthen spirit is apparent, and nature plays a big part of design.
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