This theme implies a shift in consumer mindsets.
No longer as plagued with mass media ideals of perfection, these consumers are pausing to take a breath, discover the absolute beauty in imperfection, and continue at their own pace.
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Slow down and connect with nature
The palette offers a nature-inspired range of hues, these hues help us pause and refresh. The muted brights are happy and more relaxed, while the dark hues add balance and a sense of being grounded.
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Casual and easy on the eyes
This theme focuses on ease. While it is clean and contemporary, this theme has roots in the casual, laid-back spirit of 70s hippie lifestyles. Simple silhouettes and forms dominate, an earthen spirit is apparent, and nature plays a big part of design.
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